B2C Incentives And Loyalty Schemes

Loyalty programmes and incentive schemes can come in many forms ranging from sophisticated points-based reward systems, personalised discounts and exclusive offers to premium fee-based reward programmes. However, all are geared towards bringing customers back to engage with your brand.

Customer Loyalty

There are a multitude of benefits of B2C loyalty programmes and incentive schemes:

Customer retention

Retaining existing customers is more cost-effective than acquiring new ones.

Initial attraction

The draw of a loyalty programme can be a main factor in attracting customers.

Revives customers

Dormant customers become re-activated with the draw of a loyalty scheme.

Better relationship

Improves and creates stronger relationships with existing customers.

Brand awareness

Increases brand engagement and subsequently helps with brand awareness.

Increased satisfaction

Use of incentive and loyalty schemes increases customer satisfaction.

The first step

Prioritising your customers is the first step to getting started with building a loyalty programme.

Learning about your customers’ behaviours and motivators will ensure you choose the right kind of incentive scheme for them. Implementing the right incentive scheme will help to ensure long-lasting scheme success and customer retention. We are experts at learning and driving customer behaviours and engagement.

We’ll work with you as customer experience consultants to ensure that you don’t miss any opportunity to achieve your customer loyalty goals.

The full works

With a comprehensive range of capabilities in-house, we will be there every step of the way and manage the entire loyalty process – providing insight, strategy, design, build, complete scheme management and reporting!

Get in touch

Whether you’re looking for answers, would like to discuss our services, or just want to know a little bit more about how we have helped our other clients, simply get in touch and we’ll get back to you as soon as we can!

B2C Case studies

Take a look at some of our most recent case studies specifically relating to business to customer incentive schemes.