Easter Incentives – Creative Seasonal Campaigns to Boost Engagement

Easter may not be as commercially dominant as Christmas, but it remains an important occasion for many. It is a great time to create engaging and competitive campaigns, which can be decorated with Easter flourishes,  giving your brand a chance to engage shoppers with timely rewards and experiences.

The result of a well-timed and designed Easter campaign? Stronger customer loyalty, heightened brand awareness, enthusiastic engagement, and often… a nice bump in sales. Below, we are going to explore why Easter is the perfect chance to kick off the year with a loyalty campaign or promotion and suggest some creative loyalty programme ideas.

The Power of Seasonal Loyalty Campaigns

Running seasonal campaigns has long been a popular way for businesses to join in social festivities and traditions, but they also have several secondary benefits.

Strengthen Customer Loyalty

Holiday campaigns can make your existing customers feel valued by sharing Easter celebrations and traditions they enjoy. By partaking in seasonal campaigns with promotional offers, such as free gifts for loyalty programme members, you can show your customers you appreciate them, which deepens their loyalty.

Increased Brand Awareness

Seasonal campaigns naturally grab people’s attention and stir up excitement and anticipation, which can draw in new audiences. You can cast your brand out into the spotlight by aligning your marketing campaigns with popular holidays like Easter.

Higher Customer Engagement

The additional excitement and anticipation of seasonal content prime customers to seek out themed deals and activities, making engagement much higher at this time of year.

Sales Growth and FOMO

As seasonal promotions are timed events, they come with a sense of built-in urgency for customers. They know that if they don't act now, they'll miss out until next year, and this sense of FOMO drives prompt action, and brands often see a spike in revenue due to this.

So, with these benefits in mind, let’s look at some incentive ideas to boost participation and customer retention in spring.

Creative Easter Incentives Ideas to Boost Participation

If we're looking to maximise the potential of a seasonal campaign, it helps to roll out some Easter-themed incentives that excite and engage your customers effectively. In an all-digital world, many of these incentives can be channelled through pre-existing portals, such as loyalty programme apps, websites, or even social media.

Virtual Egg Hunt

You can transform your website or app into a digital Easter egg hunt, hiding eggs throughout the site and rewarding customers for finding them with promo codes, free samples, or loyalty points. This both rewards your customers and encourages them to navigate around your site.

Gamified Rewards

Easter-themed games that offer prizes or discounts upon completion, such as spin-the-wheel games, 'catch the falling eggs' arcade games, or even trivia quizzes about your products and Easter. It provides an interactive reason to engage with your campaign and satisfying rewards upon completion.

Social Media & User-Generated Content

By jumping on the Easter buzz on social platforms, you can host contests that encourage the creation of user-generated content. For instance, you might ask customers to share photos of their best DIY Easter egg design or their best Easter-themed costume. Tagging your brand provides the customer a chance to win a prize, spreading awareness for your brand in the process.

Loyalty Programme Perks

For members of your loyalty programme, you can use the holidays as the perfect opportunity to sweeten the loyalty deal with double loyalty points offers, exclusive Easter coupons, or even Easter-themed member only bundles. This strategy not only drives sales but also reinforces the value of belonging to your loyalty programme.

How to Design a Successful Short-Term Easter Promotion

Here's a quick walkthrough on what you need to know if you want to get started planning your own successful Easter loyalty campaign.

1. Set Clear Goals and Know Your Audience - You need to have a clear vision of what your promotion wants to achieve so you can better shape the promotion to achieve it. Secondly, you need to know your audience so you can better serve them what they need within your promotion.
2. Pick an Easter Offer - Choose an offer that fits your brand, whether it’s a discount, free gifts, or a fun contest.
3. Choose Your Channels and Timing - Decide when to start the promotion for maximum impact and for how long it should run. Choose whether the promotion will take place digitally or live in store.
4. Engage Your Audience - Choose creative ways to encourage participation throughout the event, enticing your customers to join in with the promotion.
5. Wrap Up, Reward, and Learn - Close out the campaign gracefully. Announce any winners publicly if it was a contest, ensure prizes and rewards are delivered as promised, thank your customers for participating and gather data to learn from for future campaigns.

Drive Seasonal Customer Engagement This Easter with Loyalty Works

Easter is a wonderful time of year to partake in seasonal festivities and run a complementary seasonal promotion. By partnering with the experts at Loyalty Works, you can see customer loyalty deepen, brand awareness spread, engagement spike and your sales grow. Make sure to decorate your campaign in timely and relevant dressing, and you could create customers that last a lifetime.

To learn more about seasonal campaigns and get some help from the experts, contact Loyalty Works today.