An award-winning insurance company approached us to create an engaging and exciting Christmas customer retention and reward programme for the broker channel sales network. The main objective was to enable reward through engagement with the campaign to help with both broker loyalty and brand awareness.
Our Customer Retention Approach
We used our gamification knowledge to create an online festive advent calendar. The ‘12 Days of Christmas’ campaign had virtual windows for each of the first 12 days of December whereby brokers would each get an opportunity to win a prize. We built a different game behind each of the 12 windows including spin the wheel, scratch card, peel to reveal and matching pairs.
Throughout the campaign, we were responsible for all broker communication in an effort to drive daily engagement throughout the programme. We also provided full end to end customer support.
From a pool of approximately 400 brokers, we were able to secure a total of over 3,200 plays with over 40% playing every window throughout the promotion! The main objective was to achieve a minimum of 25% interaction with their broker network, a requirement which we almost doubled.
We are extremely pleased with the quality of work and results produced by Loyalty Works. We have already signed up for our next Festive campaign and look forward to seeing what exciting concepts are put forward to further enhance the solution to our customers.’
Broker Marketing Manager