Wella Red

If you’re familiar with the hair industry, it’s likely that you’ll know about Wella. They have a portfolio of iconic professional and retail hair, nail, and cutting-edge beauty tech brands such as OPI and GHD.

Wella Red

Client: Wella Professionals
Date: May 2023

Wella approached Loyalty Works to devise a loyalty programme that showed their support financially, economically and educationally to help drive profitability and knowledge across their customer base.

After lots of consultation with Wella, our team used their expertise to develop a points-based loyalty scheme which sees customers building up points...

From purchasing Wella products, which they can then redeem for amazing prizes. As a result, Wella Red was born.

Loyalty Works built a fantastic new site and deployed various marketing material in order to successfully on-board a large number of their clients into the loyalty scheme.

Wella Red

"Loyalty Works have been an integral partner to us when developing our loyalty programme, covering all elements of design, build and management of our app, to prize fulfilment. The team are always responsive and agile, and having an all-in-one, managed solution drives significant efficiencies for our business. The feedback from our customers on the user experience, range of prizes and professionalism of the team has been fantastic."

Wella Professionals

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