Sales Incentives by Loyalty Works

As a business owner or manager, you know how important it is to have a motivated and productive sales team. But how do you incentivise your team to achieve their goals and drive sales?

Sales Incentive Plans

One of the most popular sales incentive plans is a commission-based system, where salespeople earn a percentage of the revenue they generate. This type of plan can be highly effective, as it directly ties the salesperson's earnings to their performance. However, for many businesses, this is not a suitable option and instead alternative incentives need to be devised.

There are a range of types of incentives that can be used to motivate a sales team. These include:

  1. Monetary incentives, such as bonuses or prizes
  2. Non-monetary incentives, such as recognition, additional vacation time, personal days, gift cards or other items of value
  3. Growth opportunities, such as training or advancement opportunities
  4. Collaborative incentives, such as team-building activities or group rewards
  5. Personalised incentives, such as personalised development plans or mentoring programs

Driving Engagement with Incentives

Engagement-based sales incentives are designed to motivate and engage sales employees. This is in contrast to simply rewarding them for achieving performance targets. These incentives can take many forms, but they typically focus on building a positive relationship between business and employee, and providing them with opportunities to grow and develop.

Engagement-based sales incentives include:

  • Personalised development plans that help sales employees identify and work towards their goals
  • Mentoring or coaching programs that provide sales employees with guidance and support
  • Collaborative incentives, such as team-building activities
  • Recognition or awards, such as a "salesperson of the year" award
  • Non-monetary rewards, such as additional vacation time or personal days.

Make it Fun!

Sales incentives can be made more desirable by making them more engaging and fun. Below are just a few ideas which could motivate and engage your sales team:

  • A trip or vacation for the top-performing salesperson or team
  • A team-building or adventure activity, such as a ropes course or paintball outing
  • A fun prize, such as a gift card to a popular restaurant or retailer
  • A "fun day" where the team can enjoy activities such as a group lunch or team-building games
  • A charity donation on behalf of the top-performing salesperson or team.

Sales Incentives for Distributors

Distributors can be motivated by sales incentives and can be an effective way to motivate and engage your network, drive sales and improve growth for your business. These programs typically offer rewards and incentives to distributors for achieving specific sales targets or performance metrics.

There are several different types of sales incentive programs that can be used for distributors. One common type is a commission-based program, where distributors earn a percentage of the revenue they generate from sales.

Another type of sales incentive program for distributors is a points-based system, where distributors earn points for achieving certain milestones or performance goals. These points can then be redeemed for rewards such as prizes, discounts, or other incentives. This type of program can be effective for motivating distributors to achieve specific goals, and can provide a sense of competition and engagement among the distribution network.

In addition to these types of programs, distributors can also include non-monetary rewards such as recognition, training opportunities, or other growth opportunities. These types of incentives can help to build a positive relationship with distributors, and can encourage them to continue working with your business.

Customer Sales Incentives

Incentives aren't just for sales teams - they can also be effective for engaging and retaining customers. Customer incentives can take many forms, such as loyalty programs, referral programs, or special promotions. These incentives can help to build a positive relationship with customers and encourage them to continue doing business with your company.

Why do incentives work for customers?

Incentives provide customers with an added value or reward for choosing your company, which can make them feel appreciated and valued. Incentives can also create a sense of exclusivity or competition, which can drive customer engagement and loyalty.

Some examples of customer incentives include:

  • Discounts or free products for loyal customers
  • Exclusive access to sales or events
  • Referral programs that reward customers for referring friends or family to your business
  • Contests or sweepstakes that offer customers the chance to win prizes


Overall, incentives can be a powerful tool for motivating and engaging both your sales team and your customers. By offering rewards and added value, you can drive performance, increase retention, and build positive relationships with your customers.

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