Digital reward programs have the ability to collect invaluable consumer insights at mass. This data can be critical to a business’s success, as it can track and comprehend the likes of purchasing habits, effective advertising campaigns, and the customer journey.
Through building a clear profile of your target audience, businesses can inherit a data-driven approach in all company sectors. The initial investment of time and resources can account for large company wins such as informed marketing strategies and popular product developments.
Mobile apps have the ability to alter both short term and long term customer experience. From offering gamification features post-purchase to boost positive brand perception, to specialising offers on birthdays, all of these actions are personal attempts at building brand recognition within the consumer.
What’s more, is as the recollection of these attempts build, so does the emotional connection between brand and customer. This helps to achieve habitual purchase behaviour – the most profitable form of consumption!
Consumer Loyalty & Engagement
Building on our previous point, the likes of gamification can aid in keeping consumers enticed by the app, but many of these digital schemes are now capable of facilitating geolocation services; allowing companies to gather data in real-time.
This can become a powerful combination when partnered with the likes of push notifications and/or geo-conquesting to keep consumers away from competitors and incentivised to purchase with the brand.
Not only through collating customer feedback is the business exposing the opportunity to improve and develop their current strategies, but it also allows loyal consumers to feel valued.
It is probably fair to assume that there is a direct positive correlation between consumer expenditure and app usage, meaning that the data being gathered is crucial in the company’s attempt to remain informed on its most loyal and profitable customers’ wants and needs.
Incentive schemes have adapted tenfold over the last 5 years, and with this, consumers have been exposed to an abundance of digital formats, strategies, and communication. This acts to further enforce the value in the knowledge on offer to those companies that invest in digital customer loyalty programmes. Some target audiences will want all the frills, others may want something more stripped back – customer feedback and data collection can answer these questions without extensive leg work.
So although digital loyalty schemes may not be considered ‘new’ anymore, there are continuous developments to drive engagement and increase loyalty – like some of those that we explored today!
Get in Touch!
Our role as your Loyalty Scheme providers is to keep on top of these trends, providing customers with new and exciting reward programmes that are specific to their needs whilst retaining your brand voice, reputation, and goals. Get in touch today by calling us on 0113 887 8620 or drop us an email at [email protected].