The run-up to the festive season is a unique opportunity to increase brand awareness and build customer loyalty whilst spreading seasonal cheer. In this blog, we delve into the transformative impact of Christmas gamification on customer retention schemes and draw insights from a highly successful case study based on the Christmas gamification work Loyalty Work carried out.

Case Study: Award-Winning Insurance Company's Festive Triumph

An award-winning insurance company collaborated with Loyalty Works to craft an engaging Christmas customer retention and reward scheme tailored for its broker channel sales network.

The Objectives:

The overarching goals of this collaboration were twofold: increase broker loyalty and elevate brand awareness through an interactive and festive campaign. The partnership aimed to create a memorable experience that would resonate with brokers, fostering a deeper connection with the brand.

Loyalty Works' Innovative Approach:

To meet these objectives head-on, Loyalty Works leveraged its profound expertise in gamification to design an online festive advent calendar – the '12 Days of Christmas' campaign. This innovative approach featured virtual windows for each of the first 12 days of December, offering brokers the chance to win exciting prizes through engaging games.

Games Behind the Windows:

Adding an element of surprise and excitement, Loyalty Works curated a diverse array of games behind each calendar window. Brokers eagerly participated in spin the wheel, scratch card, peel to reveal, and matching pairs games, creating a dynamic and entertaining experience.

Driving Daily Engagement:

Recognising that consistent engagement was crucial for the campaign's success, Loyalty Works assumed responsibility for all broker communication. The strategic and engaging communication channels put in place helped the company entice brokers into participating in daily Christmas-themed activities. Additionally, full end-to-end customer support was provided to ensure a seamless and enjoyable experience for all participants.

Results that Speak Volumes:

1. Over 3,200 games were recorded from a pool of approximately 400 brokers.
2. An impressive 40% participation rate across all 12 windows during the promotion period.
3. Exceeding expectations, Loyalty Works achieved a remarkable 25% interaction with the broker network, nearly doubling the initial target.

Client Testimonial:

The Broker Marketing Manager expressed their profound satisfaction, stating: "We are extremely pleased with the outstanding results the campaign yielded. It is a testament to the quality of the work produced by Loyalty Works. The success of the '12 Days of Christmas' campaign reinforced our commitment, and we have already signed up for our next Festive campaign. We eagerly anticipate the exciting concepts Loyalty Works will present to enhance our customer solutions."

Expanding on the Case Study:

Beyond the quantitative success metrics, it's crucial to delve into the qualitative aspects that contributed to the triumph of this Christmas gamification strategy.

1. Tailored Engagement:

Loyalty Works demonstrated a keen understanding of the broker audience by tailoring the games to match their preferences. The diverse set of activities ensured that there was something for everyone, making the campaign more inclusive and appealing to a broader audience.

2. Building Anticipation:

The advent calendar format inherently builds anticipation, so by releasing a new game each day, Loyalty Works helped their client create a daily ritual for brokers. It kept them engaged throughout the campaign and encouraged them to interact with the brand. Heightened the excitement and encouraged repeated participation.

3. Interactive Communication:

The games were only one part of the campaign’s success; effective communication and getting the brokers to act was also a contributory factor. That is why Loyalty Works put together interactive communication channels for their client. It would help convey information and encourage feedback and discussions among brokers. This aspect of the campaign created a two-way communication channel that fostered a sense of community and connection among the insurance brokers.

4. Seamless User Experience:

Recognising the importance of a seamless user experience, Loyalty Works provided end-to-end customer support. This commitment to customer satisfaction ensured that participants could focus on enjoying the games without any hindrances, contributing to the campaign's overall success.

5. Exceeding Expectations:

The campaign's success exceeded all expectations. Loyalty Works' ability to almost double the target interaction rate showcases their commitment to delivering results beyond what was initially envisioned.

Elevate Your Christmas Customer Retention Strategy with Gamification

This case study is a compelling testament to the transformative power of incorporating Christmas gamification into customer retention schemes over the festive period. On the approach to December, many businesses are seeking ways to capitalise on the general good will feeling that takes place in a variety of sectors. By embracing innovative approaches like the '12 Days of Christmas' campaign, companies can not only unwrap the gift of increased customer loyalty but also elevate brand awareness.

The holiday season offers a unique opportunity to connect with customers on a deeper level, and with the right gamification strategy, businesses can turn this festive spirit into lasting relationships and sustained growth, but it doesn’t just end there!

Throughout the year, there are countless opportunities for our customers to use national holidays, key calendar dates or industry specific events to continually promote their business by using gamification.

We may not be able to help you for Christmas 2023 but as you plan your customer retention strategy throughout 2024, let the success of Loyalty Works be your guiding star, leading you toward a season filled with joy, engagement, and unparalleled success.